"Helping Caritas build lives again" an evaluative study on the public service advertisements of Caritas Manila on television and the effectiveness of advertisements in influencing Cainta residents to support the institution's programs for the street children

This evaluative study on the communication strategies of Caritas Manila on their public service ads on television and their effectiveness in influencing Cainta residents to participate in the programs of the institution, used the survey method, content analysis, and focused interviews to obtain nece...

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