The Big loop a qualitative study on the unique Filipino public relations practices explored in two PR agencies using a triangulation of methods, theories and sources

The Big loop a qualitative study on the unique Filipino public relations practices explored in two PR agencies using a triangulation of methods, theories and sources

The entirety of this study worked on the desire to contribute immensely to the documentation of something as dynamic and sprightly as that of a Public Relations culture or system. It aimed to capture a comprehensive picture of the local PR practice as a management function while certifying its uniqu...

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Bibliographic Details
Main Author: Coloma, Angela P. (Author)
Corporate Author: University of the Philippines Diliman College of Mass Communication
Format: Thesis
Language:English
Filipino
Subjects:
Public relations > Philippines.