The Filipinization of Coca-Cola television advertisements

The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

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Bibliografske podrobnosti
Glavni avtor: Co, Christine Darcy Roumayne Torralba 1979- (Author)
Korporativna značnica: University of the Philippines Diliman College of Mass Communication
Format: Thesis
Jezik:English
Filipino
Teme:
Coca-Cola > Philippines > Advertisements.