The Filipinization of Coca-Cola television advertisements

The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Co, Christine Darcy Roumayne Torralba 1979- (Tekijä)
Yhteisötekijä: University of the Philippines Diliman College of Mass Communication
Aineistotyyppi: Opinnäyte
Kieli:English
Filipino
Aiheet:
Coca-Cola > Philippines > Advertisements.