Image is nothing self is everything : a study on the values and images portrayed by the youth in TV softdrink commercials and their influence on the self-perception of the youth

This descriptive study seeks to find out how the portrayals of the youth in TV softdrink commercials affect one's self-perception. Using a one-shot survey design and content analyses of three TV ads, the researcher was able to identify the traits of the youth in these commercials as well as the...

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