Bilib ka ba? Bili na! factors affecting television viewing and consumer behavior

This study examines the difference in advertisement viewing, television viewing, and buying behavior as affected by the individual's demographic and socio-economic background. The researcher conducted a one-shot survey in UP Village and Krus na Ligas. There were one hundred residents representi...

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Tác giả chính:	Arinuelo, Lileth L. (Tác giả)
Tác giả của công ty:	University of the Philippines Diliman College of Mass Communication
Tác giả khác:	Liquigan, Boots Casafrancisco (thesis adviser.)
Resource Type:	Luận văn
Ngôn ngữ:	English Filipino
Những chủ đề:	Advertising, Consumer > Philippines. Market surveys > Philippines.