Bilib ka ba? Bili na! factors affecting television viewing and consumer behavior
This study examines the difference in advertisement viewing, television viewing, and buying behavior as affected by the individual's demographic and socio-economic background. The researcher conducted a one-shot survey in UP Village and Krus na Ligas. There were one hundred residents representi...
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Resource Type: | Thesis |
Language: | English Filipino |
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College of Mass Communication (UP Diliman)
Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
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MC-88TH | LG 993.5 2000 M3 / A75 / M3 / A75 | (2000) | Room-use Only | On-Shelf |