Bilib ka ba? Bili na! factors affecting television viewing and consumer behavior

This study examines the difference in advertisement viewing, television viewing, and buying behavior as affected by the individual's demographic and socio-economic background. The researcher conducted a one-shot survey in UP Village and Krus na Ligas. There were one hundred residents representi...

Celý popis

Podrobná bibliografie

Hlavní autor:	Arinuelo, Lileth L. (Autor)
Korporativní autor:	University of the Philippines Diliman College of Mass Communication
Další autoři:	Liquigan, Boots Casafrancisco (thesis adviser.)
Resource Type:	Diplomová práce
Jazyk:	English Filipino
Témata:	Advertising, Consumer > Philippines. Market surveys > Philippines.