Marketing strategy for a late follower in mass spectrometry equipment

Shimadzu Philippines Corporation (SPC) is a direct subsidiary of Shimadzu Corporation Japan tasked to handle the sales, marketing and after-sales-support of the Shimadzu product in the Philippines.

Bibliographische Detailangaben
1. Verfasser: Reyes, Julio Rodrigo J. (VerfasserIn)
Weitere Verfasser: Cruz, Edison (adviser.)
Format: Buch
Sprache:English
Veröffentlicht: Quezon City University of the Philippines Diliman, Technology Management Center 2013.
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