Marketing strategy for a late follower in mass spectrometry equipment

Marketing strategy for a late follower in mass spectrometry equipment

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Shimadzu Philippines Corporation (SPC) is a direct subsidiary of Shimadzu Corporation Japan tasked to handle the sales, marketing and after-sales-support of the Shimadzu product in the Philippines.

Bibliographic Details
Main Author: Reyes, Julio Rodrigo J. (Author)
Other Authors: Cruz, Edison (adviser.)
Format: Book
Language:English
Published: Quezon City University of the Philippines Diliman, Technology Management Center 2013.
Subjects:
Marketing.
Measuring instruments.