Marketing in tourism, hospitality, events and food a critical approach

"Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ide...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Hirst, Craig (Awdur), Tresidder, Richard (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Oxford Goodfellow Publishers [2016]
Rhifyn:Second edition.
Pynciau: