Social media marketing theories & applications

The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.

Bibliographische Detailangaben
1. Verfasser: Dahl, Stephan (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Los Angeles SAGE 2018.
Ausgabe:2E.
Schlagworte: