Marketing and consumption in modern Japan
"This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing...
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
New York
Routledge, Taylor & Francis Group
2014.
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| coleção: | Routledge studies in the growth economies of Asia
122 |
| Assuntos: |