Marketing and consumption in modern Japan
"This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing...
| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
New York
Routledge, Taylor & Francis Group
2014.
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| シリーズ: | Routledge studies in the growth economies of Asia
122 |
| 主題: |