Marketing and consumption in modern Japan

"This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing...

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Dettagli Bibliografici
Autore principale: Usui, Kazuo (Autore)
Natura: Libro
Lingua:English
Pubblicazione: New York Routledge, Taylor & Francis Group 2014.
Serie:Routledge studies in the growth economies of Asia 122
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