Understanding sport management international perspectives

This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional...

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Bibliographic Details

Other Authors:	Bradbury, Trish (Editor), O'Boyle, Ian (Editor)
Resource Type:	Book
Language:	English
Published:	London Routledge, Taylor & Francis Group [2017]
Subjects:	Sports administration. Sports > Marketing. Sports sponsorship. Communication in sports.