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01836cam a22003494i 4500 |
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UP-99796217613057233 |
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Buklod |
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20190702084211.0 |
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m |o d | |
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ta |
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160610s2017 nyu r |000 0|eng d |
| 020 |
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|a 9781138919525 (pbk)
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| 035 |
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|a (iLib)UPD-00406564413
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| 037 |
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|a B-38346
|b Belview
|c Php9,450.00
|n Department of Business Administration
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| 040 |
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|a DLC
|d DBUS
|e rda
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| 041 |
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|a eng
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| 090 |
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|a HF 5415.55
|b B34 2017
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| 100 |
1 |
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|a Baran, Roger J.
|q (Roger Joseph)
|d 1945-
|e author.
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| 245 |
1 |
0 |
|a Customer relationship management
|b the foundation of contemporary marketing strategy
|c Roger J. Baran and Robert J. Galka.
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| 246 |
3 |
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|a CRM
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| 250 |
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|a Second Edition.
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| 264 |
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1 |
|a New York
|b Routledge, Taylor & Francis Group
|c 2017.
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| 300 |
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|a vi, 449 pages
|b illustrations
|c 26 cm
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 505 |
0 |
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|a CRM theory and development -- Introduction to customer relationship management -- The history and development of CRM -- Relationship marketing and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology and data platforms -- Database and customer data development -- Marketing strategy -- Business-to-business CRM -- Understanding the customer-company profit chain : satisfaction, loyalty, retention, and profits -- The CRM strategy cycle : acquisition, retention, and win-back -- Privacy and ethics considerations -- CRM evaluation -- CRM program measurement and tools -- CRM new horizons -- Social networking and CRM -- CRM trends, challenges, and opportunities.
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| 650 |
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0 |
|a Customer relations
|x Management.
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| 700 |
1 |
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|a Galka, Robert J.
|e author.
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| 905 |
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|a FO
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| 852 |
1 |
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|a UPD
|b DBUS
|h HF 5415.55
|i B34 2017
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| 942 |
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|a Book
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