Customer relationship management the foundation of contemporary marketing strategy

Bibliographic Details
Main Authors: Baran, Roger J. 1945- (Author), Galka, Robert J. (Author)
Resource Type: Book
Language:English
Published: New York Routledge, Taylor & Francis Group 2017.
Edition:Second Edition.
Subjects:

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-38346 HF 5415.55 / B34 2017 Reserve Book On-Shelf