APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective (11 e, Eleventh edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11 e, Eleventh edition. New York: McGraw-Hill Education, 2018.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11 e, Eleventh edition. McGraw-Hill Education, 2018.