Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective (11 e, Eleventh edition.). McGraw-Hill Education.
Citazione stile Chigago Style (17a edizione)Belch, George E., e Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11 e, Eleventh edition. New York: McGraw-Hill Education, 2018.
Citatione MLA (9a ed.)Belch, George E., e Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11 e, Eleventh edition. McGraw-Hill Education, 2018.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.