Sport analytics a data-driven approach to sport business and management

"The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use a...

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Bibliographic Details

Other Authors:	Fried, Gil 1965- (Editor), Mumcu, Ceyda (Editor)
Resource Type:	Book
Language:	English
Published:	London Routledge [2017]
Subjects:	Sports administration > Statistical methods. Sports administration > Data processing. Sports > Marketing.