The Effects of phonological composition on the memorability of a fabricated name
In this day and age of tough competition in the marketing and advertising world, a product name's memorability is one important factor to consider in promoting the product. This is not to say that a product's marketability relies largely on the name's memorability, but is cannot be de...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Arts and Letters, University of the Philippines Diliman
2004.
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