The service innovation handbook action-oriented creative thinking toolkit for service organizations : templates-cases-capabilities
Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating ser...
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Amsterdam, Netherlands
BIS Publishers
2014.
|
| 主题: |