The service innovation handbook action-oriented creative thinking toolkit for service organizations : templates-cases-capabilities
Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating ser...
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| Format: | Book |
| Language: | English |
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Amsterdam, Netherlands
BIS Publishers
2014.
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