The service innovation handbook action-oriented creative thinking toolkit for service organizations : templates-cases-capabilities
Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating ser...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Amsterdam, Netherlands
BIS Publishers
2014.
|
| Materias: |