Contemporary issues in marketing and consumer behaviour

Contemporary issues in marketing and consumer behaviour

Dades bibliogràfiques
Autors principals: Parsons, Elizabeth (Autor), Maclaran, Pauline (Autor), Chatzidakis, Andreas (Autor)
Format: Llibre
Idioma:English
Publicat: London Routledge 2018.
Edició:Second edition.
Matèries:
Marketing.
Consumer behavior.