Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Detalhes bibliográficos
Principais autores: Zeithaml, Valarie A. (Autor), Bitner, Mary Jo (Autor), Gremler, Dwayne D. (Autor)
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill Education 2018.
Edição:Seventh edition.
Assuntos:
Service industries > Marketing.
Customer services.
Marketing.