Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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מידע ביבליוגרפי
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
פורמט: ספר
שפה:English
יצא לאור: New York McGraw-Hill Education 2018.
מהדורה:Seventh edition.
נושאים:
Service industries > Marketing.
Customer services.
Marketing.