Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Bibliografische gegevens
Hoofdauteurs: Zeithaml, Valarie A. (Auteur), Bitner, Mary Jo (Auteur), Gremler, Dwayne D. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: New York McGraw-Hill Education 2018.
Editie:Seventh edition.
Onderwerpen:
Service industries > Marketing.
Customer services.
Marketing.