Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Bibliographic Details
Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Resource Type: Book
Language:English
Published: New York McGraw-Hill Education 2018.
Edition:Seventh edition.
Subjects:
Service industries > Marketing.
Customer services.
Marketing.

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-7502 HD 9980.5 / Z45 2018 Regular Circulation On-Shelf

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-38312 HD 9980.5 / Z45 2018 Reserve Book On-Shelf

College of Home Economics (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
HE-23363 HD 9980.5 / Z45 2018 CIRCULATION COLLECTION Regular Circulation On-Shelf