Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

ग्रंथसूची विवरण
मुख्य लेखकों: Zeithaml, Valarie A. (लेखक), Bitner, Mary Jo (लेखक), Gremler, Dwayne D. (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York McGraw-Hill Education 2018.
संस्करण:Seventh edition.
विषय:
Service industries > Marketing.
Customer services.
Marketing.