Marketing destinations and venues for conferences, conventions and business events
"Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at is...
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
London
Routledge
[2016]
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| Edición: | Second edition. |
| Colección: | Events management series
14 |
| Materias: |