Strategic social media from marketing to social change
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
| Hlavní autoři: | , |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Chichester, West Sussex, UK
Wiley-Blackwell
[2017]
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| Témata: |