Strategic social media from marketing to social change

Strategic social media from marketing to social change

This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Bibliografiska uppgifter
Huvudupphovsmän: Mahoney, L. Meghan (Författare, medförfattare), Tang, Tang (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: Chichester, West Sussex, UK Wiley-Blackwell [2017]
Ämnen:
Social media > Marketing.
Social marketing.
Internet marketing.
Online social networks.
User-generated content.