Sisikat na `kooooo! Youtube: paving the way to internet stardom

"This study took a look at how Youtube can be used as a path towards fame and popularity for future potential Youtube stars, why Youtube is used in attaining online celebrity status, and to see what characteristics of Youtube, from the point of view of its users, make them utilize the site as a...

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Bibliographic Details

Main Author:	Tolentino, Beatriz Isabel Albores 1989- (Author)
Corporate Author:	University of the Philippines. College of Mass Communication
Other Authors:	Austria, Fernando A. Jr (adviser.)
Resource Type:	Thesis
Language:	English
Published:	2014.
Subjects:	Youtube (Electronic resource). User-generated content. Online social networks > Philippines. Video recordings > Production and direction.