P(N)BA on AKTV a comparative analysis of PBA on AKTV and NBA TV's network partner, NBA on TNT

"The study is guided by the theory of globalization. It also revolves around the concept of global TV formats as a model of globalization through adaptations, mimicry, localization, etc. This study aims to show how global sports programs influence the local programs through the former's pr...

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Bibliographic Details

Main Author:	Javier, Martin David Lugtu 1992- (Author)
Corporate Author:	University of the Philippines. College of Mass Communication
Other Authors:	Enriquez, Elizabeth L. (adviser.)
Resource Type:	Thesis
Language:	English
Published:	2013
Subjects:	Television and sports. Television broadcasting of sports > Philippines. Video tapes in sports.