Men for sale on objectified and eroticized men in Philippine television commercials

This study explores the objectification of men in recent Philippine television commercials. It employs Saussure's theory of semiotics and some works on male objectification-such as Bordo's 1999 essay, "Beauty (Re)Discovers the Male Body", and Canete's 2005 work, "Bench...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awdur:	Estioco, Marianne Angeli Babaran 1993- (Awdur)
Awdur Corfforaethol:	University of the Philippines. College of Mass Communication
Awduron Eraill:	Enriquez, Elizabeth L., Ph.D (adviser.)
Resource Type:	Traethawd Ymchwil
Iaith:	English
Cyhoeddwyd:	2014.
Pynciau:	Objectification (Social Psychology). Men in advertising > Philippines.