The power of music how music affects the reception of 13 to 24 year-olds of selected Mcdonald's commercials
"Advertising is as much about product recall as it is about selling the actual product, makinf the use of distinctive aural elements in advertisements - in combination with images - a crucial consideration in the television advertisement production process. From the production perspective, it h...
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| Resource Type: | Thesis |
| Language: | English |
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2014.
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