The power of music how music affects the reception of 13 to 24 year-olds of selected Mcdonald's commercials

"Advertising is as much about product recall as it is about selling the actual product, makinf the use of distinctive aural elements in advertisements - in combination with images - a crucial consideration in the television advertisement production process. From the production perspective, it h...

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Bibliographic Details
Main Author: Esguerra, Arianne Therese Manlapaz 1991- (Author)
Other Authors: Avecilla, Victor C. (adviser.)
Resource Type: Continuing Resource
Published: 2014.