The power of music how music affects the reception of 13 to 24 year-olds of selected Mcdonald's commercials

Bibliographic Details
Main Author:	Esguerra, Arianne Therese Manlapaz 1991- (Author)
Other Authors:	Avecilla, Victor C. (adviser.)
Format:	Thesis
Language:	English
Published:	2014.
Subjects:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines. Advertising > Public opinion > Philippines. Television viewers > Philippines > Attitudes.