It pays to be nice corporate social responsibility and audience perception of companies

It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Dimaano, Maria Ysabel P. 1993- (VerfasserIn), Jumawan, Pauliza Andrelene S. (VerfasserIn)
Körperschaft: University of the Philippines. College of Mass Communication
Weitere Verfasser: Portus, Lourdes M. (adviser.)
Format: Abschlussarbeit
Sprache:Filipino
English
Veröffentlicht: 2013
Schlagworte:
Corporations > Public relations.
Corporations > Public opinion.
Social responsibility of business > Philippines.