It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

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Detalles Bibliográficos

Autores principales:	Dimaano, Maria Ysabel P. 1993- (Autor), Jumawan, Pauliza Andrelene S. (Autor)
Autor Corporativo:	University of the Philippines. College of Mass Communication
Otros Autores:	Portus, Lourdes M. (adviser.)
Formato:	Tesis
Lenguaje:	Filipino English
Publicado:	2013
Materias:	Corporations > Public relations. Corporations > Public opinion. Social responsibility of business > Philippines.