It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

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מידע ביבליוגרפי

Main Authors:	Dimaano, Maria Ysabel P. 1993- (Author), Jumawan, Pauliza Andrelene S. (Author)
מחבר תאגידי:	University of the Philippines. College of Mass Communication
מחברים אחרים:	Portus, Lourdes M. (adviser.)
פורמט:	Thesis
שפה:	Filipino English
יצא לאור:	2013
נושאים:	Corporations > Public relations. Corporations > Public opinion. Social responsibility of business > Philippines.