Say "Cheesy!" a feminist analysis of the "unmasculine" male as the "other" in Greenwich's "Cheesy" commercials

"This thesis investigates how Greenwich uses a colloquial term like 'cheesy' in representing masculinities in one of its recent campaigns, the 'Cheesy" commercials series. According to research, the gender category of masculinity can be expressed in several forms, rather tha...

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Bibliographic Details

Main Author:	Tiongson, Patrick Simon Alejandro 1991- (Author)
Other Authors:	Enriquez, Elizabeth L. (adviser.)
Resource Type:	Thesis
Language:	Filipino English
Published:	2013
Subjects:	Television commercials > Philippines. Advertising > Food. Masculinity in adverstising. Feminism on television. Sex role in advertising.