More than the game a study on the audience perception of product placements in sports television shows

"The increasing appearance of product placements in sports television shows has presented an interest as to how the audience of the sports television shows views the emergence of such advertising strategies. This study used the Elaboration Likelihood Model Theory developed by Richard E. Petty a...

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Podrobná bibliografie

Hlavní autor:	Ceracas, Paula Mae Ycoy (Autor)
Korporativní autor:	University of the Philippines. College of Mass Communication
Další autoři:	Manalili, Perlita G. (adviser.)
Médium:	Diplomová práce
Jazyk:	English
Vydáno:	2013
Témata:	Product placement in mass media. Television and sports. Television advertising.