More than the game a study on the audience perception of product placements in sports television shows

"The increasing appearance of product placements in sports television shows has presented an interest as to how the audience of the sports television shows views the emergence of such advertising strategies. This study used the Elaboration Likelihood Model Theory developed by Richard E. Petty a...

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Detaylı Bibliyografya

Yazar:	Ceracas, Paula Mae Ycoy (Yazar)
Müşterek Yazar:	University of the Philippines. College of Mass Communication
Diğer Yazarlar:	Manalili, Perlita G. (adviser.)
Materyal Türü:	Tez
Dil:	English
Baskı/Yayın Bilgisi:	2013
Konular:	Product placement in mass media. Television and sports. Television advertising.