More than the game a study on the audience perception of product placements in sports television shows
"The increasing appearance of product placements in sports television shows has presented an interest as to how the audience of the sports television shows views the emergence of such advertising strategies. This study used the Elaboration Likelihood Model Theory developed by Richard E. Petty a...
| المؤلف الرئيسي: | |
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| مؤلف مشترك: | |
| مؤلفون آخرون: | |
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2013
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| الموضوعات: |