A comparative study of the ideologies in selected television advertisements of Jollibee and McDonald's in the context of Filipino cultural identity
"Mass media, particularly the television, is so pervasive that it has the power to disseminate information and ideas to viewers. As such, a lot of institutions invest in television advertising to forward their interests. In the Philippines, among these advertisers are the commercial establishme...
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| Format: | Thesis |
| Sprog: | English |
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2013
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