Going beyond 30 seconds management and culture in the television commercial production process

"This study aims to explain the phenomenon of television commercial production in the Philippine by describing the processes involved then giving meaning to these processes. In order to do that, the management and culture aspects of TVC production were examined. For management, the framework th...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Yu, Faye Ananda Cruz 1991- (Tekijä)
Muut tekijät: Austria, Fernando Jr., A. (adviser.)
Aineistotyyppi: Opinnäyte
Kieli:English
Julkaistu: Quezon City University of the Philippines Diliman 2013
Aiheet: