Going beyond 30 seconds management and culture in the television commercial production process
"This study aims to explain the phenomenon of television commercial production in the Philippine by describing the processes involved then giving meaning to these processes. In order to do that, the management and culture aspects of TVC production were examined. For management, the framework th...
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| Format: | Thesis |
| Language: | English |
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Quezon City
University of the Philippines Diliman
2013
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