A study on the destination brand values and its embodiments on tourism campaigns the case of "Bring home a friend"

A study on the destination brand values and its embodiments on tourism campaigns the case of "Bring home a friend"

Bibliographic Details
Main Authors: Isidro, Jean Kloie M. (authior.), Soriano, Jazmine Claire A. (Author)
Other Authors: Villegas-Bacay, Victoria H. (adviser.)
Resource Type: Thesis
Language:English
Subjects:
Tourism > Marketing.
Tourism > Philippines.

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-716TU LG 993.5 2018 T6 / I85 Room-use Only On-Shelf