Event studies theory, research, and policy for planned events

"Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them"--Provide by p...

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Bibliographic Details
Main Author: Getz, Donald 1949- (Author)
Resource Type: Book
Published: London Routledge [2016]
Edition:Third edition.
Series:Events management series

College of Home Economics (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
HE-23073 GT 3405 / G48 2016 Regular Circulation On-Shelf