Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach.

Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach.

Bibliographic Details
Published in:Philippine Management Review 25, 1 (2018).
Main Author: Centeno, Dave
Format: Article
Language:English
Subjects:
Celebrity endorsements.
Social distance.
Connectedness.
Product familiarity.