Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Dades bibliogràfiques
Autor principal: Ilano, Arturo Benedicto M.
Format: Llibre
Idioma:English
Publicat: Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2018.
Col·lecció:UPVSB faculty grant lecture 18-11
Matèries:
Consumers > Attitudes.
Consumer behavior.