Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Bibliographische Detailangaben
1. Verfasser: Ilano, Arturo Benedicto M.
Format: Buch
Sprache:English
Veröffentlicht: Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2018.
Schriftenreihe:UPVSB faculty grant lecture 18-11
Schlagworte:
Consumers > Attitudes.
Consumer behavior.