Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Bibliografiske detaljer
Hovedforfatter: Ilano, Arturo Benedicto M.
Format: Bog
Sprog:English
Udgivet: Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2018.
Serier:UPVSB faculty grant lecture 18-11
Fag:
Consumers > Attitudes.
Consumer behavior.